Thursday 23 July 2015




Brand Executive
Location: Lagos
Experience: 3 year(s)
Course of Study:
Required Grade: Not Specified
Job Summary:

To promote the company’s Brand and guarantee the achievement of the overall marketing targets of the organization. The Brand Executive plans and executes brand strategies to establish and maintain company presence in the market.

Job Responsibilities:

    Develop strategies to maintain and increase the company’s active and effective online presence
    Carry out market survey and product performance of the product brand
    Conduct periodic reviews of competitor and prepare a competitor
    Responsible for the coordination of periodic sales promotions of brand management, advertising, media plans
    Act as key liaison between the organization and company brand consultants
    Sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications
    Define, evaluate, and prioritize business requirements for new products and change requests to existing products, based on customer feedback, industry trends, research based definition etc.
    Plan strategies and execute marketing designs and activities to establish and maintain brand presence in the market

Key Result Areas

    Ensure up-to-date customer database
    Build and maintain customer relationship
    Prepare and send quarterly newsletter to clients
    Liaise with suppliers for gifts and Promotional items
    Conduct Market Survey to ascertain brand position in the industry
    Consistent review of product catalogues and brochures
    Execute Corporate Social Responsibility projects
    Sourcing advertising opportunities and promoting brand image

Competencies/Skills Required

    First degree BSc in any Social Science or Management Discipline with a minimum of 2.2
    3-5 years post NYSC related work experience
    Excellent brand management  & marketing  skills
    Very strong written and communication skills
    Graphic design skills
    Strategy and execution
    Proficient with the use of MS Excel, MS Word, MS Outlook.

Method of Application

Interested and suitably qualified candidates should forward application with detailed CVs to busayo@ilbagnonigeria.com

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